Music Video Analysis - Ed Sheeran

Ed Sheeran - You need me, I don't need you
https://www.youtube.com/watch?v=ZXvzzTICvJs 

Within the music video by Ed Sheeran for his song 'You need me, I don't need you' you can see many different features of the music video that have been used. Such as Mise-en-Scene, camera work, editing and sound.

Mise-en-Scene
Within the music video Mise-en-Scene is used alot to create a successful music video, the use of costume through the music video shows that the main use of clothing is plain, as you can see in the image below that the boy who is shown throughout the music video is wearing plain looking clothing as he is wearing black jeans and a black jacket over the top of a patterned shirt which is the only use of strong detail within the music video which is being covered up. This could be that Ed Sheeran believes that he is different but he doesn't know if he can show it so he shows a small part of it and keeps the rest hidden.

Camera Work
The camera work used within the music video is mainly strong uses of long shots and close ups of the people within the music video as you can see that there is a long shot of the boy who is shown throughout the video and a close up of the artists chest area showing him playing his guitar, this could show that he wanted to be seen in the music video but he didn't want a large focus on himself so there is short clips if Ed Sheeran which are rare in this music video. To the right you can see the image showing the close up of Ed Sheeran playing his guitar within his music video and below you can see the young boy in this long shot which is shown a lot within the music video.

Editing
Throughout the music video it is in black and white which shows dull and dark colouring and you cannot make out what colour clothing the young boy is wearing within the music video. Ed Sheeran also done this through his first single of  'The A Team' as the video was also filmed in black and white the same as this one and he was not shown in the music video, another artist that does this currently is Sia, in her two hit videos 'Chandelier' and 'Elastic Heart' where a young girl is dressed as her through the music videos and dances. I believe that this is effective because the audience do not see the face of the real artist which may want them to listen to more music created by the artist.



This image shows the young boy in Ed Sheeran's music video of 'You Need Me, I Don't Need You' shows that the main spot light is on the young boy instead of Ed Sheeran.

This image is also from an Ed Sheeran music video which shows Rupert Grint acting as him within his video of  'Lego House'. I believe that Ed Sheeran to play him in this music video due to the similarities which they have such as their ginger hair.

These image shows the young girl who dances through Sia's music videos of 'Chandelier' and 'Elastic Heart' shows that this young girl is within both music videos.








Sound
The sound created through Ed Sheeran's music video appears to come from his guitar after it is shown a couple of times throughout the music video, the music also sounds like it only comes from a guitar which shows the strong amount of talent that Ed Sheeran has.

Genre Conventions
This music video only matches a few Rap music video conventions as there is dull colouring but there is no large focus on drugs, money or women which show that this is not a full rap song and that it is a chart song aswell.

What pleasures does it offer?
I believe that this music video shows an emotional pleasure as the song is about his life achievements and that he has realised that they need him and that he doesn't need him and that he is happy do to it alone as it is what he loves. Through the music video the talks about different venues which he has done through the process of his career.

While I was analysing this video I liked the idea of keeping the main artist hidden throughout the music video but I do not believe this would be good within a mainstream rap music video as this would not meet the codes and conventions of a mainstream rap music video which may make it harder to fit into the chosen audience market.