Thursday, 10 September 2015

Genre Research - Rap



Rick Altman (1999)
Rick Altman is a theorist which argued that genre offers audiences 'a set of pleasures'. His theory includes three different pleasures which the audience may feel towards a music video, the three different pleasures are; emotional, visceral and intellectual.

Emotional Pleasures
The emotional pleasures are when a music video uses different features to pull on the emotional strings of the human body to experience an emotional pleasure due to the music video. This could be from a sad music video such as 'See you Again' which was wrote by Wiz Khalifa and Charlie Puth for the actor Paul Walker after he passed away in a car crash which was emotional for Paul Walker and The Fast and The Furious fanatics.

Visceral Pleasures
Visceral pleasures are defined by the physical effect to the audience, this can be either revulsion, kinetic speed which has a physical effect on the audience.

Intellectual Pleasures
Intellectual pleasures is from being surprised by the unexpected in a music video.

What genre is your media text?
The genre which I have chosen is Rap, this is because the industry for Rap music is continuing to grow larger.

How does the genre make you feel?
The genre that I have chosen is a relatable genre as people who have experienced hard ship can relate to rap lyrics who have gone through life struggles themselves, this can be seen as inpirational to people who have had hard ship as they always explain the story behind them and how they have achieved what they can.

What are the main codes and conventions of the genre?
The main codes and conventions of a Rap music video is to have a lot of different camera shots on the same things such as the artists clothes and dancing. Through the different camera shots

Clothes
Clothes on the artist and people within Rap music videos are usually dresses in track suits and jerseys, this is to show a message to the audience to show that they can afford expensive clothing which makes the artist look more 'bad' and 'hard'.

Dance
Within Rap music videos there is usually street dance within the music video. I believe this is th beets type of dance to have within a Rap music video because it makes the video stand out.

Lighting
Within rap music videos there is usually dull lighting with a spot light or a main light on the artist so that the main focus is on the artist.

Through my genre research of rap I have learnt the different elements within a rap music video such as the clothing, dancing and lighting to be able to make a successful music video. From this research I will ensure to keep the artist dressed within stereotypical clothing for a rap star this is usually track suits, jerseys, hats and loads of 'bling'. 

No comments:

Post a Comment