Digipak

I took on the role to create the digipak with Tommy Brading while constantly consulting Jordan Gregson and Kirsty Robertson about what was going on with it to ensure that our digpak and poster kept the same style to them to make the continuity good between the both. The digpak took a lot of time to create and we looked at different styles of it and kept seeing what we could have added to make it better to improve it to ensure we met the codes and conventions of the rap music genre.

In this screenshot to the right, you can see that we have faded the colour down to black and white through the use of photoshop and by playing with the settings of the colour on the photographs I was able to create this effect of making the sky look really dark and miserable as this is a stereotype of the United Kingdom so I believed this fit in well within the digipalk. The top right hand image is suppose to be the front cover and this photo was taken in New York City when I went there as a school trip 3 years ago, we thought his would have been a good image to use as it would fit well within the rap industry but through looking at the other images within the digipak we realised that it did not fit well within the digipak and the other images looked like too much of a UK city and the front cover represented too much of New York so we decided to change the image.

In this screenshot to the left you can see that I have changed the front image to a picture of our artist Eminem (Jordan Gregson) as we believed that this looked more effective and that it fit well within the digipak more than the original photograph which I took in New York City. I liked the photograph of New York but it did not fit in well with the other Southampton images, we could have used more New York images which I had but it would not then be consistent with the music video as there would be no possible way to film in New York or a similar looking city so we had to remain with the Southampton images to enable us to keep our theme consistent throughout our work. In this screenshot I have also added the Parent Advisory tag as the songs which we have listed on the digipak have a lot of swearing in them and it would not be suitable for young children to listen to, this is also another code and convention of a rap music video as a lot of other digipaks which I have looked at through my research all have the Parent Advisory tag as this makes the digipak and the artist have more of a 'badboy' look.
Also in this photograph I have started to play around with backgrounds of concrete to make the photo look distorted and it creates more of an impression of a rap music digipak. In the photo on the top right you can see that there is more of a concrete texture on it, this was because I felt it was a plain image and that it needed a larger effect on it than what it had in the first place, I believe this added well to the final piece.

In this screenshot you can see that I have added a barcode, the Shady Records logo, moved the song list to the top left hand corner of the digipak so that we could out the copyright section on the bottom of the digipak as we believed this looked better and more effective. I like this idea of keeping the colour scheme black and white throughout the design of the digipak as it fits well within the codes and conventions of a rap music video which meets all requirements which we set ourself.


Our finished Digipak:

In this screenshot you can see the finished product of our digipak. we created it like this as it fits within the codes and conventions of a rap genre music digipak as we have kept the colours dull but have a small aspect with colour which is why the use of the colour red is only used a little bit on the elements which we want noticeable as this will make it more visible to the human eye as it will naturally been drawn to the colour on the digipak.
We added the quote which was originally said by Eminem so we believed that this would be a good thing to add in to our work and the photograph looked to plain without it so we wanted to create more of an effect on it. We decided to make the title of the album and the artists name to remain the same from the magazine poster in order to keep it consistent.
I also changed the song 'FACK' on the digipak to 'Love The Way You Lie' which is featuring Rihanna so then we could mention Rihanna on our digipak to appeal to a larger audience of her fans as this will attract a larger audience base which would make it a larger success, it also makes Eminem fans want to purchase it as well as it states that it is limited edition which will encourage more people to purchase it with the Rihanna song on there.