Demographic profiling
The demographic profiling grades which are are targeting is C2, D and E as this is the usual target audience for the rap industry. This is because stereo-typically people within the grades of C1, B and A people do not enjoy this type of music as they are more professional and do not listen to this music as they believe other genres of music are more enjoyable.
https://en.wikipedia.org/wiki/NRS_social_grade
LifeMatrix
The LifeMatrix which my group have decided to target is Tribe Wired and Fun/Atics, we chose these areas to target as through our primary research into the music industry through our questionnaires the main age range was between 17-20 years old so we believe we would benefit more from focusing on this age range.
The LifeMatrix which my group have decided to target is Tribe Wired and Fun/Atics, we chose these areas to target as through our primary research into the music industry through our questionnaires the main age range was between 17-20 years old so we believe we would benefit more from focusing on this age range.
Tribe Wired - Digital, Free-Spirted, Creative young singles
Fun/Atics - Aspirational, Fun-Seeking, Active young people
On the question within our questionnaire of the choice between the two different layouts I expected the majority to chose option one of the magazine layouts because of the less writing and the large photograph which is eye catching and more appealing to the younger eye. Another reason I believe that more people selected the first layout is because its more within the Tribe Wired as it is digital, due to the '@' symbol which resembles 'at' which appeals more to the younger generation which are within the Tribe Wired section of the LifeMatrix as it shows the name of the artist and the time he will be there. When creating my questionnaire I expected the first layout to be selected more due to the age range which we was targeting within our research, this was because there is less writing to read which appeals to the younger generation as they do not like to read large amounts of text which is shown on the second layout as Tribe Wired people do more reading over the internet, this could be done my media convergence by having the article which is in the magazine to launch out to a wider audience.
On the question within our questionnaire of the choice between the two different layouts I expected the majority to chose option one of the magazine layouts because of the less writing and the large photograph which is eye catching and more appealing to the younger eye. Another reason I believe that more people selected the first layout is because its more within the Tribe Wired as it is digital, due to the '@' symbol which resembles 'at' which appeals more to the younger generation which are within the Tribe Wired section of the LifeMatrix as it shows the name of the artist and the time he will be there. When creating my questionnaire I expected the first layout to be selected more due to the age range which we was targeting within our research, this was because there is less writing to read which appeals to the younger generation as they do not like to read large amounts of text which is shown on the second layout as Tribe Wired people do more reading over the internet, this could be done my media convergence by having the article which is in the magazine to launch out to a wider audience.
No comments:
Post a Comment